History

After studying psychology at Duke University, working in advertising, and earning my MBA from Northwestern University’s Kellogg School of Management, I started a career in marketing. When my oldest son (of four!) was born in 2002, I decided to combine my entrepreneurial spirit with my passion for mentoring students to form Get it Write Consulting. I had served as a full-time student member of the Admissions Committee during my two years at Kellogg and had learned to thoroughly review applications. Combining these unique insights with my experience writing for both the Duke and Kellogg newspapers, serving as a copywriter, and attending the Iowa Writers’ Workshop, I launched Get it Write Consulting to assist high school students with their college application essays. I also trained to become an ACT/SAT tutor and started to tutor individual students in my area.

In 2016, I decided to incorporate as Laura George Consulting, LLC and devote more of my time to serving the needs of area high school students as an ACT/SAT tutor, college essay coach, and application specialist. I perceived a need for an alternative to the chain tutoring companies that did not offer students customized one-on-one instruction or continuity in tutors from lesson to lesson. I also heard from many parents who did not know how to navigate the increasingly complex application protocols with their children and/or could not confidently advise them on writing meaningful college essays.

I started with one table in a small office in Lincolnshire, IL as the sole employee of my company. Since then, I have had the good fortune of assisting hundreds of students, and the success of my methods and passion for empowering students to reach their full potential led to many kind endorsements and referrals. Today I have nine experienced ACT/SAT tutors and three Parent Liaisons, we have moved to a much more spacious suite of offices in Lincolnshire, and we opened a second location in Barrington, IL in late 2018 to serve more families in the NW Chicago suburbs. Despite my company's growth, I continue to place great emphasis on maintaining a personal and customized experience for every student, our Parent Liaisons are caring, compassionate, and knowledgeable and eager to assist families through the entire testing and college application process, and our tutors are all equally passionate about the work they do and their role in helping students to develop not only a better understanding of standardized tests, but also increased confidence in their abilities and themselves.